Cohort Analysis

Maximizing ROI: A Deep Dive into ACOS Formula and Cohort Analysis Strategies for Ad Campaigns

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Success in fast-paced e-commerce requires efficient advertising. Amazon Advertising lets sellers reach millions of customers and boost sales. Optimizing campaigns and maximizing ROI requires understanding advertising performance indicators. One statistic is ACOS, or Advertising Cost of Sales. This detailed post explains ACOS, the ACOS formula, why it’s essential, how to calculate it, and ways to improve it. ACOS, or Advertising…